# Jonathan Goldberg

> Founder who built Kimberfire and led it to acquisition, now focused on making AI genuinely useful for small business owners. Based in Toronto, Canada.

Jonathan Goldberg is an entrepreneur and operator based in Toronto, Canada. He spent thirteen years building Kimberfire — a technology-driven custom jewelry retailer — from the ground up to acquisition, pioneering a virtual consultation process that let a small team serve clients across Canada with the polish of a much larger operation.

Following its acquisition, he continues to advise Kimberfire on technology, strategy, and operations. Before Kimberfire, he worked across the Middle East, Belgium, and Canada in the luxury goods sector — manufacturing, business development, and diamond wholesale — and spent several years as an investment banker at a large Canadian bank, covering natural resources and diversified issuers.

His current focus is where AI genuinely helps small business owners: practical systems that take real work off their plate and their team's, not demos. He also documents how businesses run — workflow by workflow — for owners who want institutional knowledge written down, whether or not anything gets automated: a documented business trains staff faster, survives turnover, and is worth more to a buyer. If you're an owner wondering where AI actually fits in your business, that's the conversation he's most interested in.

## Site

- [Home](https://jonathangoldberg.com/): Personal site — approach and pricing, about and career history, press, and contact
- [AI Opportunity Assessment](https://jonathangoldberg.com/assessment): A ten-minute self-assessment for business owners — name the tasks draining your week and get an honest read on whether AI is the answer. Scored and shown on screen the moment you finish
- [Pricing](https://jonathangoldberg.com/pricing): What an engagement costs — the five stages, the published prices, and the stopping point after each one, plus flat-price working sessions and per-workflow documentation for businesses that don't have a build in front of them
- [XML sitemap](https://jonathangoldberg.com/sitemap.xml): Machine-readable list of pages

## Pricing

An engagement runs in five stages, in order: Assessment, Scope, Proof, Production, Support. Each stage is priced on its own and ends at a stopping point — clients can stop after any stage.

- Assessment: free — the self-assessment above, scored on the spot
- Scope: $2,500 — flat, same for every client
- Proof: quoted from Scope's findings — a rough build of the real thing (Zapier, n8n, custom code, or an AI system), run on your real work; a fixed number agreed before it starts
- Production: quoted only after Proof, from what Proof actually found
- Support: from $500/month, cancel any time

Not ready to build? A working session is 90 minutes at $375 flat — planning, strategy, or an education on what AI means for your business. Booked one at a time, no meter.

Just want the business written down? Workflow documentation is $1,500 flat per workflow — how the business runs, documented properly, whether or not anything gets automated. Every engagement starts with a working session ($375, above) that maps the business: structure, roles, and the workflows worth writing down. Booked one workflow at a time, stop after any one. A documented workflow's fee comes off Scope if it's later scoped for automation.

His standing promise: "If it won't pay for itself inside a year, I'll tell you not to build it."

## Profiles

- [LinkedIn](https://linkedin.com/in/goldbergjonathan): Professional profile
- [X / Twitter](https://twitter.com/jongoldberg): @jongoldberg

## Press

Featured and quoted in 20+ publications across business, lifestyle, and Canadian press.

### Featured in

- [Fortune](https://fortune.com/2024/09/03/canva-hiking-teams-subscription-prices-ai-features/): On AI & pricing
- [HubSpot](https://blog.hubspot.com/sales/business-name-ideas): Naming & strategy
- [Toronto Star](https://jonathangoldberg.com/torontostar.pdf): Quoted expert
- [Raconteur](https://www.raconteur.net/this-could-have-been-an-email/marketing-leaders-lessons-from-peak-season-2023): Marketing insight
- [Canvas8](https://jonathangoldberg.com/canvas8.pdf): Named expert
- [Kiplinger](https://www.kiplinger.com/personal-finance/gift-ideas/mothers-day-gift-ideas-that-are-also-good-long-term-investments): Investment insight

### Also quoted in

- [Business.com](https://www.business.com/articles/working-from-home-save-money/)
- [Glossy](https://www.glossy.co/fashion/when-should-brand-founders-start-taking-salaries/)
- [HOLA!](https://www.hola.com/us/lifestyle/20250225815650/birthstone-meanings-month-stone/)
- [HuffPost](https://www.huffpost.com/entry/benefits-of-a-silicone-wedding-band_l_68911087e4b0ea04dda0490f)
- [InTouch](https://jonathangoldberg.com/intouch.pdf)
- [The Knot](https://www.theknot.com/content/buy-used-engagement-ring)
- [Lifehacker](https://lifehacker.com/money/how-to-tell-the-difference-between-real-and-costume-jewelry)
- [MarketingSherpa](https://marketingsherpa.com/article/how-to/websites)
- [Men's Health](https://www.menshealth.com/fitness/a63841195/how-to-clean-your-smart-ring/)
- [Notable Life](https://www.notablelife.com/jonathan-goldberg-todays-notable-young-entrepreneur/)
- [Swagger Magazine](https://www.swaggermagazine.com/style/jonathan-goldberg-the-founder-of-kimberfire/)
- [TechBullion](https://techbullion.com/how-do-businesses-effectively-cut-costs-without-compromising-the-quality/)
- [Tom's Guide](https://www.tomsguide.com/home/coffee-makers/i-asked-a-jeweler-if-you-can-use-your-espresso-machine-to-steam-clean-your-jewelry-and-the-answer-surprised-me)
- [Trademarkia](https://www.trademarkia.com/news/business/adapt-to-market-changes-stay-competitive)

## Contact

- Based in Toronto, Canada
- Best reached via [LinkedIn](https://linkedin.com/in/goldbergjonathan) or the contact form at [jonathangoldberg.com](https://jonathangoldberg.com/#contact)
- Small business owners wondering where AI fits: start with the [AI Opportunity Assessment](https://jonathangoldberg.com/assessment) — results on the spot
- Open to conversations about AI, small business, and interesting problems